Afín / Use cases / Trade Shows
Trade Shows

Right buyers, right suppliers, without walking 150 booths

At a trade show, time is the scarcest resource. Afín matches buying intent with actual supply before the floor walk begins.

The problem

What you already know happens

Business cards nobody remembers

The buyer collects 40 cards in a day. On Friday they can't remember who each one belonged to or why they seemed interesting.

Random encounters

The valuable conversation depends on being at the right booth at the right moment. Pure lottery at events with hundreds of exhibitors.

Time gone before you start

The buyer visits the "usual" booths and by the time there's time left, a useful walkthrough is impossible.

The solution

How it works at your event

  1. QR at accreditation or entranceBuyers indicate their role and interests. Exhibitors indicate their role and area. 30 seconds, no app.
  2. Matches appear before the floor walkThe buyer already knows which 4 booths are worth visiting. The supplier knows which buyers at the event are looking for what they offer.
  3. Contact is exchanged with consentNo lost cards. If both parties wave, the contact is recorded and available for follow-up.
A typical moment
The head of purchasing at a hotel chain sees the 4 sustainability suppliers at the event. Without walking 150 booths. Without cards she won't remember.

The ROI of attending the trade show multiplies when relevant conversations are guaranteed.

After the event

A differentiating argument against other trade shows

Afín makes it possible to prove B2B connections generated during the event. Match data by sector, number of contacts exchanged, participation rate. A report that justifies the investment of exhibitors and buyers.

When is your next trade show?

Try it small first: free for events up to 30 participants.

Book a free demo
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